Podcast Advertising Types & Examples

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Explore the future of podcast ads with RadioActive Media’s expert guide. Dive into the varied ad types and master the podcast advertising space today!

In the ever-evolving world of podcast advertising, understanding the nuances of each ad type can make or break your marketing campaigns. With the rise of audio ads, there’s a wealth of opportunity to tap into the dedicated podcast audience. At RadioActive Media, we break down the types of podcast ads with 2024 vision, giving you a leg up on the podcast advertising strategy ladder.

Breaking Down the Types of Podcast Ads in 2024 with Examples

You’re about to become an expert!

Podcast Ad Formats, Placement Types & Examples

What Are the Main Podcast Ad Types?

Engaging with podcast listeners begins with selecting the right type of podcast ad. Our staple formats include live host-read ads, pre-produced host-read ads, and pre-produced voice-over ads. Host-read sponsorships create an intimate bond between podcast hosts and their audience, while voice-over ads offer creative versatility.

Live Host-Read Ads

These ads are as authentic as it gets. The podcast host delivers a script during the podcast episode, making it feel like a personal recommendation. Live host-read ads are more than mere podcast advertisements; they’re endorsements that carry the weight of the host’s credibility.

Pre-Produced Host-Read Ads

Tailored for efficiency, these ads are recorded by the podcast host and then dynamically inserted into podcast episodes. This allows for precise targeting and aligns with the podcast advertising strategy to reach your target audience effectively.

Pre-Produced Voice-Over Ads

When creative control is paramount, pre-produced voice-over ads take the stage. Utilizing professional voice actors, these ads are crafted to fit various podcast categories and are integrated seamlessly into podcast episodes.

Podcast Ad Delivery Methods


Integrated ads, or ‘baked-in ads‘, are part of the podcast episode’s fabric, delivering long-term value as they continue to reach podcast listeners with every download.

Dynamic Insertion

Dynamic ad insertion (DAI) is the technological marvel that places ads into podcast episodes in real-time, optimizing the reach to your target audience with agility and precision.

Podcast Ad Placements

Where your podcast ad lands in the episode can greatly affect its impact. Pre-roll ads set the stage at the beginning, mid-roll ads harness the height of engagement, and post-roll ads leave a lasting impression after the content concludes.

Breaking Down All Podcast Ad Type Variations

For a robust podcast ad campaign, a mix of ad types can be employed to exploit the distinct advantages of each format.

How We Prepare a Podcast Ad Campaign Launch

We begin by pairing your brand with podcast categories and hosts that resonate with your ethos. This upfront alignment ensures your podcast ads amplify brand values and connect with podcast audiences on a more profound level.

How We Evaluate a Launch Post-Campaign

Post-campaign analysis includes evaluating the endorsement quality, delivery accuracy, spot length adherence, effectiveness of calls to action, and the overall production quality. This holistic approach ensures the podcast ad campaign delivers the expected outcomes.

How to Write Great Podcast Ad Copy

Crafting Your Message: Tips for Clear and Compelling Content

Effective podcast ads start with copy that captivates. Clear messaging tailored to podcast listeners enhances relatability and response rates.

Understanding Your Audience: The Key to Relatable Ad Copy

Knowing the podcast audience allows for ad copy that speaks directly to their interests, needs, and preferences, making each podcast ad feel like a personal conversation.

Understanding Your Audience: The Key to Relatable Ad Copy

The final touch is about fine-tuning the message for clarity and impact, ensuring that the podcast ad resonates and sticks with the listener long after the episode ends.

Podcast Ad Script Examples

  1. Example for a Sleep Aid App:

Intro: [Soft, soothing background music starts] Host: “Sleep—it’s the one thing we all love but can’t seem to get enough of. That’s why I’ve been using SleepWell, the app that’s revolutionized my bedtime routine.”

Mid-section: “With SleepWell, you’ll find a vast library of calming soundscapes, guided meditations, and bedtime stories. Just last night, I drifted off to the sound of gentle rain in the mountains—it felt like a personal raincloud was lulling me to sleep.”

Call to Action: “And for our listeners, SleepWell is offering a free 30-day trial. Just use promo code ‘DREAM’ to unlock a month of better sleep. Trust me, your mornings will thank you. Head to sleepwell.com/podcast and start your trial tonight.”

  1. Example for an Adventure Gear Brand:

Intro: [Upbeat, adventurous music in the background] Host: “Hey adventurers, are you gearing up for your next outdoor challenge? Whether it’s hiking, climbing, or trail running, GearQuest has the top-notch equipment you need.”

Mid-section: “I’ve been using GearQuest for my treks, and their waterproof backpack literally kept my gear dry during a surprise downpour. It’s tough, it’s durable, and it’s designed by people who love the outdoors as much as we do.”

Call to Action: “Gear up with GearQuest and get 20% off your first purchase. Just visit gearquest.com and use code ‘EXPLORE20’ at checkout. Embrace the elements with GearQuest!”

  1. Example for a Meal Kit Service:

Intro: [Background sound of sizzling food] Host: “If you’re like me, you’re always on the lookout for fresh and exciting meal ideas. That’s where FlavorBox comes in—delivering gourmet meal kits right to your door.”

Mid-section: “FlavorBox has a rotating menu of global cuisines crafted by chefs. I just made their Thai coconut curry, and wow, the flavors were authentic and mouth-watering. And the best part? It was ready in just 30 minutes.”

Call to Action: “Ready to spice up your dinner routine? FlavorBox is offering our listeners an exclusive deal—get $30 off your first box by visiting flavorbox.com/podcast and entering code ‘YUM30’. Dinner is just a box away with FlavorBox.


In the multifaceted realm of podcast ads, RadioActive Media’s expertise spans from crafting compelling audio ads to implementing dynamic ad insertion strategies, ensuring that your marketing campaigns resonate with podcast audiences, regardless of the roll ads placement—pre-roll, mid-roll, or post-roll. With our dedicated approach to each podcast ad campaign, we’re your partner in harnessing the full potential of podcast advertising.

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