If you’re looking for a Google Adsense or Ad Exchange competitor, Rumble is a video streaming platform that allows users to upload their own content, as well as watch videos and share other users’ videos. The platform was launched in 2013 by two former YouTube partners, Chris Pavlovski and Rob Ellis. It is currently owned and operated by Rumble Inc., which was founded in 2016.
Rumble is on a mission to “protect a free and open internet.” In their efforts to achieve this, Rumble has created an independent infrastructure, designed for upholding free speech and combatting cancel culture while also competing with Youtube.
Advertising on Rumble
Advertising on Rumble can be a great way to reach your target audience with video advertising. With its advanced targeting and optimization features, and low cost per impression, Rumble can be a great way to acquire new user traffic and get your message out.
How To Set Up Ad Campaigns On Rumble
The launch of Rumble ads is considered to be a major milestone. Once you have made the decision to begin advertising on Rumble with an established budget and advertising goals, it’s time to create campaigns.
Here are some tips and tricks for for advertisers to the most out of your Rumble ads in 2023:
Step 1: Create a Rumble Account
First, you need to create your account on the Rumble platform. This will enable you to access all features of the platform and start creating ads that can be seen by millions of viewers.
Step 2: Create Ad Content
The content of your ad is the most important part. You need to make sure it’s engaging, relevant and creative in order to capture the attention of your target audience. Consider using videos, GIFs, or pictures to make your ad stand out from the crowd.
Step 3: Set Targeting Preferences
Once your account is created, you can begin setting up your ad campaigns. You’ll want to select the type of ad you want to display, as well as choose targeting parameters including audience size, age range, gender, and geographic location.
Then, set a budget for your campaign and write compelling copy for each ad unit.
Step 4: Submit Your Ads
Next, you’ll need to submit your ads via an online form or through email with instructions on how they should appear to viewers within the Rumble system.
Step 5: Track Ad Performance
Finally, you’ll be able to track the success of your ads with real-time when you view analytics in your advertising dashboard. This will allow you to make adjustments based on viewer behavior and optimize your ads for maximum performance.
Using these guidelines, you should be able to get the most out of your Rumble ads campaign.
Types of Rumble Ad Formats
With Rumble, you have a range of ad placements to choose from. The Rumble ad stack includes pre, mid, and post roll, display ads, in-stream video ads, and native ad units. Each type of placement can help your business reach its goals.
Oct. 17, 2022, Rumble announced that the company has launched a beta version of pre-roll ads in their Ad Center. This new ad format allows advertisers to run ads at the beginning of a video, before the content starts.
Mid-roll ads are placed in the middle of a video and are typically shown when the viewer has watched at least 30-60 seconds. This type of ad placement can be used to help increase engagement with viewers and reach more potential customers.
Post roll ads appear after a video has finished playing, giving viewers one last opportunity to engage with your brand or product. This type of placement can be used to drive conversions and increase brand awareness.
Display ads are graphical advertisements that appear on webpages or apps and come in a variety of sizes and formats. Display ads provide a great way for businesses to show off images and logos while attracting attention.
In-Stream Video Ads
In-stream video ads are displayed in the middle of videos on Rumble. This type of ad is effective at engaging viewers and has the potential to reach more people than traditional display ads.
Native ads are designed to blend seamlessly with the content they’re embedded in. They are non-intrusive and can be used to promote products or services without being overly promotional.
Still Need Help?
If you or anyone you know is planning to advertise on Rumble, RadioActive Media has got you covered! Along with ad support, our team is connected with various influencers who produce content on the Rumble Platform. Simply get in touch and we’ll figure out how we can support your advertising goals!