Top Podcast Advertising Agency

Podcast Ads are a new advertising format that allows advertisers to take an early mover lead in the wild west of celebrities, journalists and storyteller content being downloaded everyday from the largest audio platforms in the world.

How much does it cost to advertise on a podcast?

Podcast advertising  can range from $18 to $25 CPM, which is based on an estimate of downloads of a particular program or mix of programs. Podcast networks typically require a minimum spend from advertisers to access the more popular programs but based on a blended mix of spend going towards a large group of separate podcast shows. Radioactive has the ability to allocate spend towards a more focused program or smaller set of programs the way that advertising is traditionally strategized across any given format or channel.

Radioactive: A Premier Podcast Advertising Agency

69% of podcast listeners acknowledged they have learned about a new product while listening to a podcast. That combined with the fact that half of all US homes are consumers of podcast makes podcast advertising a formidable force in the audio advertising industry. RadioActive Media is the premier audio ads agency for podcast advertising.

Additional Popular Podcast Programs: Bill Maher Smartless Ben Shapiro

If you are thinking of going direct to a podcast network, compare to our packages and you will clearly see the difference in your ROI.

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What is a podcast advertising agency?

A podcast ad agency is a company that specializes in helping brands and businesses advertise their products or services on podcast platforms. These agencies typically work with podcasters to create effective campaigns to reach their target audience. They also provide analytics and metrics to measure the success of the campaign, as well as strategies for optimizing future ad placements.

Who Podcast Advertising Agencies Serve

Podcast advertising companies are typically focused on helping brands, but they also serve advertisers who want to reach podcast audiences. They can help these clients promote their products or services through podcast platforms, and track the success of their campaigns. Podcast advertising agencies also work with podcasters to create effective ad placements that will capture potential customers’ attention and drive conversions.

Advantages of Working with a Podcast Advertising Agency

Working with a podcast advertising agency can help brands and advertisers maximize their reach on podcast platforms. Agencies have the expertise and experience necessary to create effective ad campaigns that target their desired audience. In addition, agencies typically provide data and analytics to measure the success of their campaigns, which can help identify areas for improvement and optimize future ad placements. Additionally, podcast advertising agencies can work with media teams to find the a podcast sponsorship or other marketing opportunities that can help monetize their podcasts. Finally, agencies have access to the latest technology, trends, and tools that can help brands and advertisers take their campaigns to the next level.

Why should a business hire a podcast advertising agency?

Hiring a podcast advertising agency can be beneficial for businesses of all sizes. An agency can provide brands and advertisers with the expertise and experience necessary to create effective ad campaigns that target their desired audience. Additionally, they can provide access to data and analytics to measure the success of their campaigns, as well as strategies for optimizing future ad placements. Agencies also have access to the latest technology, trends, and tools that can help brands and advertisers take their campaigns to the next level. Finally, working with an agency can help businesses save time and money, as they won’t need to hire additional staff to handle their podcast advertising.

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5 Things To Know About Podcast Advertising

1. Podcasts are Highly Targeted

Podcast advertising works by allowing you to target specific audiences based on demographics, interests, and more. This makes them a great way to reach potential customers who have an interest in your product or service.

2. Podcasts Reach a Global Audience

Podcasts are a great way to reach global audiences. With the right strategy, you can quickly grow your brand recognition and generate leads from around the world.

3. Podcasts are Cost-Effective (depending on your business)

While podcast advertising can be more cost-effective compared to other forms of advertising for certain types of businesses, its effectiveness and value may vary depending on the specific business model and target audience. This makes it important for businesses to carefully consider whether it aligns with their marketing objectives and budget.

For startups on a tight budget, having an ambassador representing your team on a podcast as a guest is the way to go. Otherwise, we suggest social media or paid search advertising.

4. Podcasts Generate Engagement

Podcast advertising can put your brand in front of engaged audiences, which will generate engagement for your brand. This can help to drive loyalty, increase sales, and more.

5. Podcasts Ad Formats Offer Flexible Options

Podcast advertising formats come in with a wide range of options optimized for podcast ad revenue, such as:

  • Pre roll ads

  • Mid roll ads

  • Post roll ad

  • Sponsored Stories

  • Podcast host read ads

This allows you to customize your strategy based on your budget, goals, and target audience.

What are the different types of podcast agencies?

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A podcast marketing agency provides podcast marketing services. A podcast marketing agency can vary in terms of size, services offered, and experience. Some podcast marketing agencies specialize in helping brands target specific audiences, while others offer a wide range of services such as market research, ad campaign optimization, ad campaign management, and analytics. Additionally, some agencies focus solely on podcast ads, while others offer additional services such as influencer marketing, content creation and distribution, video production, and more. It’s important to research different agencies and find one that best fits your needs.

What should you look for in a podcast advertising agency?

When choosing a podcast advertising agency, it’s important to look for an experienced team with a track record of success. It’s also important to make sure the agency has experience working with your target podcast audience, as well as a deep understanding of the podcast ecosystem. Additionally, you should look for an agency that has access to the latest technology and trends, as well as the ability to provide data and analytics to measure the success of your campaigns.

What defines a successful podcast advertising campaign?

A successful podcast advertising campaign is one that meets its objectives and achieves a positive return on investment. To measure success, agencies typically use data and analytics to track the effectiveness of ad placements, as well as the number of conversions and downloads. Additionally, success can be determined by tracking engagement metrics such as the number of podcast listeners, listens per podcast episode, and shares on social media. Finally, qualitative feedback from listeners can help gauge the success of a podcast advertising campaign.

Check out our reviews to see what previous clients have to say!

Podcast Advertising Rates

How Much Does It Cost To Work With A Podcast Advertising Agency?

Advertising rates vary depending on the size and scope of your podcast ad campaign, as well as the amount of work the agency will be doing. Generally speaking, agencies typically charge a flat fee or a percentage of ad spend. It’s important to get an estimate from the agency before signing any contracts, as well as to ask for references or case studies to better understand the work they have done in the past.

Types of Advertising

Podcast Marketing

Podcast marketing involves creating and placing ads on popular podcasts. This can include pre-roll or mid-roll ads, as well as sponsorships or integrations. Podcast marketing can be an effective way to reach a highly engaged target audience, as well as to build brand recognition and generate leads.

Influencer Marketing

Influencer marketing includes working with influencers to promote your brand. This can include sponsored posts, podcast content, or other content. Influencer marketing can be an effective way to reach new audiences and build relationships with potential customers.

Paid Advertising on Social Media

Paid advertising on social media are advertisements on social media platforms that a business or organization pays to have displayed in users’ social feeds. These ads are highly targeted and can be tailored to reach specific demographics or interests. Examples social media advertising includes sponsored posts, promoted tweets, Linkedin Ads, and sponsored stories.

Search Engine Marketing

Search engine advertising is a form of digital marketing that allows businesses to place ads on search engine results pages, such as Google and Bing. These ads are typically contextual in nature, meaning they appear alongside search engine results for relevant keywords. Search engine advertising is a great way to reach customers who are actively searching for specific products or services.

Display Ads

Display ads are graphical advertisements that appear on websites and other digital platforms. These ads usually come in the form of banners, video ads, pop-ups, and more. Display advertising is a great way to reach a wide range of potential customers and can be used to promote products and services, generate leads, and more.

Native Advertising

Native advertising is a form of online advertising that blends in with the natural content of a website or platform. These ads are typically non-intrusive and often blend in with the content on the page. Examples of native ads include sponsored posts, product recommendations, sponsored stories, and more.

Video Advertising

Video advertising is an effective way to reach potential customers. These ads can be placed on streaming services, social media sites, websites, and more. Video ads are typically targeted to certain demographics and interests, and can be used to promote products and services or generate leads.

What is Burst Marketing?

Burst marketing is an advertising strategy that focuses on creating a sudden spike in activity, or “burst”, to quickly generate attention and leads. This type of advertising can be used to promote products and services, increase brand awareness, or create a surge in sales. To achieve this burst, businesses typically use a combination of tactics such as email campaigns, social media ads, paid ads, and more.

At Radio Active Media, we specialize in burst marketing through podcast advertising, using our network of podcasts to create a surge in brand awareness and generate leads.

Get In Touch

Regardless of the type of advertising strategy you choose, it’s important to have an experienced team to help you execute and monitor your campaigns.

Our podcast agency, Radio Active Media, specializes in helping businesses develop successful podcast advertising campaigns. We manage successful relationships and marketing communications between businesses and the top podcast hosts and influencers. Our podcast promotion services, include planning and creating ads, podcast production, and optimizing campaigns for maximum performance.

Our podcast ad agency, is a leading podcast advertising agency and we have the results to prove it. Contact us today to learn more about how our podcast ad network can help you reach your goals.

Reach Your Audience

Joe Rogan Podcast
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The Power Of Podcasts

of listeners are between 25 & 54
1 %
Monthly Podcast Listeners
1 M
Of Podcasts are listened to at home
1 %
of people listen to all or most of each episode
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3 Advantages Of Podcast Advertising


Niche Markets

The penetration of podcast consumption in the US is around 15%. That’s in itself is solid, but it becomes much more impressive when you consider the focused audience reach they provide. This variety allows advertisers to focus in as tightly as they choose, reaching out to their core audience, or encroaching on a competitor’s turf.

Crowd funding

Personal Pitch

While it’s possible to have a pre-recorded spot placed on a podcast, it’s far more effective to have the podcast host deliver a pitch themselves. Podcasts connect with people in a very direct, personal way, and the hosts can be perceived as a friend rather than a marketer. This personal connection means that advertising on podcasts doesn’t feel intrusive to the listener.

User interaction

Tech Savvy Listeners

Podcast listeners are comfortable using technology. Though podcast platforms are user friendly – iTunes being a primary example – there still has to be a certain comfort level in order to do so. Though demographics often skew towards the young side, advertising on podcasts can be an excellent way to bring your message in front of a tech savvy, specific market with the funds to act on your call to action.

69% Of Podcast Listeners Acknowledged They Learned About A New Product On A Podcast

The RadioActive Way

We are so much more than just a media buyer, we are a full-service agency partner dedicated to producing results and generating a return on your investment.

Idea development

Media Planning

  • Proprietary platform to select the right channels for cross-media campaigns
  • Unique insights on Talent Selection
  • Audience qualitative and demographics
  • Competitor advertising trends and analysis

Media Buying

  • The buying power from placing millions of dollars each year
  • Exclusive relationships with talent
  • Millions in remnant media
  • The Goal is always to get you “the best bang for your buck”
Idea developing

Winning Creative

  • An incomparable creative team led by award winning writers, directors and producers
  • Strategically developed creative with unique call-to-actions to convert listeners into leads & customers
  • Daily management & optimization 

Let's Work Together