Reach Your Target Market With Podcast Advertising
A Premier Podcast Ad Agency
69% of podcast listeners acknowldged they have learned about a new product while listening to a podcast. That combined with the fact that half of all US homes are consumers of podcast makes podcast advertising a formidable force in the audio advertising industry. RadioActive Media is the premier ad agency for podcast advertising.
Reach Your Audience
The Power Of Podcasts
3 Advantages Of Podcast Advertising
Niche Markets
The penetration of podcast consumption in the US is around 15%. That’s in itself is solid, but it becomes much more impressive when you consider the focused audience reach they provide. This variety allows advertisers to focus in as tightly as they choose, reaching out to their core audience, or encroaching on a competitor’s turf.
Personal Pitch
While it’s possible to have a pre-recorded spot placed on a podcast, it’s far more effective to have the podcast host deliver a pitch themselves. Podcasts connect with people in a very direct, personal way, and the hosts can be perceived as a friend rather than a marketer. This personal connection means that advertising on podcasts doesn’t feel intrusive to the listener.
Tech Savvy Listeners
Podcast listeners are comfortable using technology. Though podcast platforms are user friendly – iTunes being a primary example – there still has to be a certain comfort level in order to do so. Though demographics often skew towards the young side, advertising on podcasts can be an excellent way to bring your message in front of a tech savvy, specific market with the funds to act on your call to action.
69% Of Podcast Listeners Acknowledged They Learned About A New Product On A Podcast
The RadioActive Way
We are so much more than just a media buyer, we are a full-service agency partner dedicated to producing results and generating a return on your investment.
Media Planning
- Proprietary platform to select the right channels for cross-media campaigns
- Unique insights on Talent Selection
- Audience qualitative and demographics
- Competitor advertising trends and analysis
Media Buying
- The buying power from placing millions of dollars each year
- Exclusive relationships with talent
- Millions in remnant media
- The Goal is always to get you “the best bang for your buck”
Winning Creative
- An incomparable creative team led by award winning writers, directors and producers
- Strategically developed creative with unique call-to-actions to convert listeners into leads & customers
- Daily management & optimization
