Everything You Need to Know About Podcast Advertising

Podcast Advertising is a new advertising format that allows advertisers to take an early mover lead in the wild west of celebrities, journalists and storyteller content being downloaded everyday from the largest audio platforms in the world. 

How much does it cost to advertise on a podcast?

Podcast advertising  can range from $18 to $25 CPM, which is based on an estimate of downloads of a particular program or mix of programs. Podcast networks typically require a minimum spend from advertisers to access the more popular programs but based on a blended mix of spend going towards a large group of separate podcast shows. Radioactive has the ability to allocate spend towards a more focused program or smaller set of programs the way that advertising is traditionally strategized across any given format or channel.

Radioactive: A Premier Podcast Advertising Agency

69% of podcast listeners acknowldged they have learned about a new product while listening to a podcast. That combined with the fact that half of all US homes are consumers of podcast makes podcast advertising a formidable force in the audio advertising industry. RadioActive Media is the premier ad agency for podcast advertising.

If you are thinking of going direct to a podcast network, compare to our packages and you will clearly see the difference in your ROI.

* Certain Restrictions Apply; Speak with RadioActive Media for details. (800) 559-7234

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Advertise on Podcasts

The time is now to advertise on podcasts because the highest growth in spend, revenue and audience size is coming straight from advertising on podcasts. Rely on RadioActive Media to show you how to advertise on podcasts and help you reach your target branding and sales objectives from this quickly growing format. Podcast advertisements can carry the influence equivalent to top ad types like Radio or TV, as many of the top programs available via podcast advertising have millions of listeners monthly that are highly receptive to suggestions and messages tied to the podcast programs.

Podcast Ad Agency

Most advertisers decide first to go directly to a well known podcast ad sales department or sometimes even a large podcast network. Most of the time, it is wiser to first approach a podcast ad agency such as RadioActive Media for many important reasons. First of all, a podcast ads agency has a pulse on the value of individual program buys across the universe of all available ad buy opportunities. Secondly, an agency has access to individual programs as a podcast agency, at a reasonable price, while approaching a network will require you to spread your ad buy across many different programs (some you may not really even want to advertise on and serve little value). And thirdly, agencies and higher ROI podcast advertising companies are more vested to your needs, which require more flexibility and communications than other ad networks and individual podcast sales departments are capable of providing.

Reach Your Audience

Joe Rogan Podcast
ted radio hour
Keepin It 1600
serial itunes
Dirty john Radio
armchair expert logo

The Power Of Podcasts

1 %
of listeners are between 25 & 54
1 M
Monthly Podcast Listeners
1 %
Of Podcasts are listened to at home
1 %
of people listen to all or most of each episode

3 Advantages Of Podcast Advertising


Niche Markets

The penetration of podcast consumption in the US is around 15%. That’s in itself is solid, but it becomes much more impressive when you consider the focused audience reach they provide. This variety allows advertisers to focus in as tightly as they choose, reaching out to their core audience, or encroaching on a competitor’s turf.

Crowd funding

Personal Pitch

While it’s possible to have a pre-recorded spot placed on a podcast, it’s far more effective to have the podcast host deliver a pitch themselves. Podcasts connect with people in a very direct, personal way, and the hosts can be perceived as a friend rather than a marketer. This personal connection means that advertising on podcasts doesn’t feel intrusive to the listener.

User interaction

Tech Savvy Listeners

Podcast listeners are comfortable using technology. Though podcast platforms are user friendly – iTunes being a primary example – there still has to be a certain comfort level in order to do so. Though demographics often skew towards the young side, advertising on podcasts can be an excellent way to bring your message in front of a tech savvy, specific market with the funds to act on your call to action.

69% Of Podcast Listeners Acknowledged They Learned About A New Product On A Podcast

The RadioActive Way

We are so much more than just a media buyer, we are a full-service agency partner dedicated to producing results and generating a return on your investment.

Idea development

Media Planning

  • Proprietary platform to select the right channels for cross-media campaigns
  • Unique insights on Talent Selection
  • Audience qualitative and demographics
  • Competitor advertising trends and analysis

Media Buying

  • The buying power from placing millions of dollars each year
  • Exclusive relationships with talent
  • Millions in remnant media
  • The Goal is always to get you “the best bang for your buck”
Idea developing

Winning Creative

  • An incomparable creative team led by award winning writers, directors and producers
  • Strategically developed creative with unique call-to-actions to convert listeners into leads & customers
  • Daily management & optimization 

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