Through podcast advertising, RadioActive Media helps brands tap into the massive reach of the Bad Friends Podcast, one of the fastest-growing shows in modern comedy podcast culture. Hosted by Bobby Lee and Andrew Santino, Bad Friends delivers weekly laughs, viral moments, and highly engaged listeners across YouTube, audio platforms, and social media.
For brands seeking authentic paid promotion opportunities, this show offers a powerful blend of humor, loyalty, and repeat listenership that converts.
Why Advertise on Bad Friends
The Bad Friends Andrew Santino and Bobby dynamic creates a uniquely sticky audience. The show is known as part therapy session, part fever dream, and part chaotic, high-energy format that keeps fans coming back for new episodes every Monday.
Key advantages include:
Highly engaged comedy audience
Weekly release schedule with consistent episodes
Strong cross-platform presence on YouTube, audio, and Instagram
Proven sponsor performance across multiple verticals
Viral-ready video clips and social amplification
Unlike many shows that rely on rigid interviews, Bad Friends thrives on improvisation, absurd bits, and recurring characters. Every guy in the target demo and plenty beyond tune in for the unpredictable chemistry.
About the Bad Friends Podcast
The Bad Friends Podcast was first released on February 17, 2020, and quickly became a standout in the comedy space.
Hosted by Andrew Santino and Bobby Lee, the show features:
Improvised sketches
Current events commentary
Celebrity guests
Mental health and relationship discussions
Recurring bits like Unhelpful Advice
Bobby Lee TigerBelly fans and Andrew Santino Whiskey Ginger listeners frequently cross over, expanding the audience reach.
The show is Produced by 7EQUIS with Podcast Producer Andrés Rosende helping shape the signature chaotic tone.
Audience Reach and Distribution
Bad Friends is distributed widely, giving advertisers multi-channel exposure.
Listeners can:
Watch on YouTube (hit YouTube Subscribe)
Listen via Bad Friends iTunes, Spotify, and other apps
Audio Subscribe through major podcast platforms
Follow Bad Friends on Twitter and Instagram
Download from the Official Website
New Episodes of Bad Friends are released weekly on Mondays, creating predictable inventory for sponsors.
Brand Integration Opportunities
RadioActive Media offers multiple ways to integrate your brand naturally into the show’s ecosystem.
Host-Read Ads
Authentic reads from Bobby Lee and Andrew Santino drive strong conversion. Past sponsors include:
Pepsi Zero Sugar
Rocket Money
Acorns App
Avocado Green Mattress
BlueChew Gold
Typical CTAs may include phrases like Use Code BadFriends, Code BadFriends, or App Now and Use for measurable ROI which is particularly effective when targeting new customers.
Mid-Roll and Pre-Roll Placements
Strategic placement inside the Opening Credits, mid-show segments, or the Third Box sponsor slot ensures maximum visibility.
Many Video Contains Paid Promotion disclosures are used when required, maintaining FTC compliance and proper Ad Choices transparency.
Custom Promotions and Offers
Brands can deploy high-converting offers such as:
Twenty Dollars off promotions
Bonus Bets style incentives
Free Zwilling Knife giveaways
Month Trial or First Month free
Limited Dollars-off bundles
Restrictions Apply depending on vertical and geography (Most States eligibility varies).
Popular Topics Previously Discussed
Patreon and Exclusive Content
Users can support the show through Friends at Our Patreon, where fans receive:
Ad Free Early Episodes
Exclusive Content
More Exclusive Content drops
Bonus behind-the-scenes material
This paid fan base is highly responsive to sponsor messaging especially when tied to lifestyle shifts like New Years Resolutions or personal finance goals.
Touring and Live Audience Growth
The Bad Friends Podcast has expanded through live touring:
2023: United States and Canada
2024: Australia, New Zealand, and Asia
2025: UK and Ireland (scheduled)
Live Tickets and tour buzz continue to grow the listener base.
Notable Episodes and Segments
Fan-favorite moments include:
“Bobby’s Flu Game” featuring Tom Segura
The chaotic Unhelpful Advice segment
Recurring characters like Rudy Jules and Jessie Johnson
Wild improvisations involving Character Design bits
Iconic visuals like the Bad Friends Mosaic Sign
Running jokes involving props like Two Bags
Hulu Animated Series Development
Hulu announced an exclusive development deal with Santino and Lee to create an animated series based on Bad Friends, further expanding brand exposure.
Sponsorship Categories That Perform Well
Based on historical campaigns, strong-performing verticals include:
Finance apps (Cash App, Rocket Money, Acorns App)
Gaming and betting (DraftKings Sportsbook App, Boot Hill Casino, Wager Tax Pass Through)
DTC products and subscriptions
Wellness and lifestyle brands
Responsible gaming disclaimers such as One Eight Hundred Gambler, Text HOPENY, and Visit Ccpg Dot Org / Ccpg Dot Org can be included when required.
Health and beverage advertisers including Pepsi Zero Sugar campaigns themed around cutting sugar today have also performed well.
Creative and Branding Integration
RadioActive Media can coordinate deeper brand storytelling through:
Custom Opening Credits and Branding
Branded Credit Sequence Music
Visual integrations within SOS VHS or Fancy SOS VHS style segments
Social amplification campaigns
Our team ensures your branding fits naturally into the show’s comedic tone.
Social Media and Community Amplification
Beyond the core Podcast, Bad Friends maintains strong community engagement.
Fans regularly:
Follow Bad Friends on Instagram and Twitter
Share clips on YouTube
Engage with behind-the-scenes Video content
Join the Patreon community
Look for More Bad Friends and Get More Bad Friends content drops
This ecosystem extends sponsor reach far beyond a single ad read.
Compliance, Disclosures, and Best Practices
RadioActive Media ensures every campaign meets platform and legal standards, including:
Proper Video Contains Paid Promotion labeling
FTC-compliant Ad Choices
Clear Cash offer terms
Regional disclaimer support
Transparent sponsor messaging
Work With RadioActive Media
If your brand wants to reach loyal comedy fans through the Bad Friends Podcast, RadioActive Media manages the entire process from media planning to creative execution and performance tracking.
We help you:
Identify the right ad format
Secure premium inventory
Optimize host-read performance
Scale winning campaigns
Start Selling Today with proven podcast media
Contact RadioActive Media to launch your Bad Friends advertising campaign and tap into one of comedy’s most engaged audiences.