Boost Your ROI With Radio Text Messaging


One of the challenges, which many prospective clients note with radio and television, is attribution. While it is true that there is no perfect solution to attribution on radio; however, RadioActive Media has been on the forefront on integrating technology to provide precise attribution.

Our unique 511-511 code allows for listeners and viewers to easily recall the call- to-action. Combined with utilizing an easy to remember word or “code” which is relevant to the product or service being advertised.

We have seen up to 9x more leads compared to the use of a telephone call to action, which has multiple prefixes (800,888,866,877,844 etc.) which lacks the recall ability. As well as website URLs which can also be confused (.com, .net, .co etc.).

Our RTM product effortlessly delivers the listener directly to the site which you wish to drive traffic, with an up to 88% click-thru rate to the embedded link!

Learn more about how our proprietary radio text messaging works.

Did You Know?
  • Over 8 trillion text messages sent every year
  • 79% of cell phone users say they use the text messaging features
  • 55% of those who exchange more than 50 messages/day say they would rather get a text than a voice call
  • The average response time for an email is 90 minutes, the average text response time is 90 seconds.
  • The smartphone is becoming the preferred place to search the web
  • Less than 11% of all email gets read, 98% of all text messages are read
  • Text is less timely and more cost effective to implement than email

The Secret Lies in the Code: 511-511

Telephone numbers are hard to remember, but code 511 511 has proven to be incredibly easy to recall

  • Today there are over 5 toll free telephone prefixes, requiring users to recall 11 digits
  • Our RadioText Messaging proprietary 511-511 code allows for easy recall
  • Campaigns with our RTM enables easy recall, so listeners don’t need to text right away
  • Listeners can “Park” a text and get back at their own convenience

Up to 9X more leads and up to 80% click through rate!

  • Connector.


    • RadioActive Media is one of the first agencies to utilize texting (since 2009).
    • Texting is a great way to provide info on products / services without intruding.
    • Text messaging now become mainstream even with older population.
    • Client has ability to see all inquiries and call back…as lead has opted in.
    • Realized up to 9X more leads
    • Up to 80% click-thru rate for text links

  • Connector.


    • Provides a visual to radio campaign
    • Send photos of sale items
    • Send video demonstration
    • Send scan-able coupons (requires retailer approval)
    • Send listeners to website or landing page
    • Send listeners to closest retail location using smartphone enabled GPS