How to Advertise on the Howard Stern Show in 2024

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What Is The Howard Stern Show?

The Howard Stern Show is an American radio show hosted by Howard Stern that gained wide recognition when it was nationally syndicated on terrestrial radio from WXRK in New York City, between 1986 and 2005. The show has aired on Howard 100 and Howard 101, Stern’s two uncensored channels on the subscription-based satellite radio service SiriusXM, since 2006. Other prominent staff members include co-host and news anchor Robin Quivers, writer Fred Norris and executive producer Gary Dell’Abate, along with former members Jackie Martling, Billy West, John Melendez, and Artie Lange.

Who is Howard Stern?

Howard Stern is an American radio and television personality, producer, author, actor, and photographer. He is best known for his controversial “shock jock” style of broadcasting on the nationally syndicated Howard Stern Show. Howard Stern has been broadcasting since the 1980s and has become one of the most successful radio personalities in recent times. He is also a judge on America’s Got Talent since 2012.

Howard Stern is world-renowned for his outspoken views about social issues, pop culture, music, politics and more. His self-proclaimed “King of All Media” title reflects his expansive presence in many forms of media including satellite radio, film production, books and magazine articles. In addition to being the host of The Howard Stern Show on Sirius XM Radio from 2006–present day, Stern has also starred in feature films such as Private Parts and is a New York Times Bestselling author for his books Miss America, Howard Stern Comes Again, and more.

Howard Stern has been praised for the unique style of broadcasting that has made him one of the most popular radio personalities in history. He continues to entertain, shock and provoke with provocative opinions while providing humor and insight on many topics. His influence can be seen today in other media personalities who have adopted or borrowed some of his techniques. No matter your opinion of Howard Stern, it’s hard to deny his success and impact on the entertainment industry. He is truly an iconic figure who will continue to be remembered by the world for generations to come.

The Top Howard Stern Advertisers

If you’re looking for Howard Stern Show Advertisers, Radio Active Media has got you covered! Our team has helped numerous clients with creating radio commercials. We have spent years cultivating relationships with top influencers to launch new products. Through the relationships we have built overtime, we are able to leverage Howard Stern’s radio show in a fantastic way to deliver a great service!

Founded in 2008, Radio Active Media specializes in media planning, buying and creative agency to ensure you get the highest return on investment (ROI) from radio commercials. We believe that by targeting passive listeners through powerful radio personalities and direct response media campaigns – we can transform them into active customers with fantastic advertising results.

How To Advertise on Howard Stern

Advertising on Howard requires a minimum budget of $20,000 is required. If advertisers are interested in a live read, it may consume up to half of this budget. The pricing remains consistent throughout the day and can vary depending on whether the show is live or pre-recorded (non-live) and the type of ad product chosen.

Successful Advertising Campaigns

When we think of successful advertising campaigns, we think of our previous success with clients like Tiger Lady, Squatty Potty, Heat Holders and Iron Planet. Each company was able to leverage the audience size of the Howard Stern Show to launch their business forward.

*Squatty Potty even made it on Shark Tank.

Howard Stern Podcast Sponsors

The Howard Stern Show has collaborated with sponsors across industries to connect them with its loyal listener base. Categories include:

  • Lifestyle and Wellness: Products like fitness equipment, supplements, and skincare align with the audience’s needs.
  • Consumer Goods: Everyday essentials and unique gadgets resonate with Stern’s engaged listeners.
  • Entertainment and Media: Streaming platforms and tech solutions appeal to a tech-savvy audience.
  • Finance and Investment: Tools and apps for managing finances find a strong fit with this informed demographic.

By sponsoring the Howard Stern Show, brands position themselves in front of a dedicated audience that values Stern’s recommendations.

Things To Know Before Going On The Howard Stern Show

Howard Stern Radio can be an exciting experience. Our success is your success and before we can get your business air time and deliver results, there are a few things to know:

  1. Howard Stern Ads are some of the most in-demand Sirius XM channels, which means high advertising rates. Advertisers willing to invest in the Howard Stern platform pay a slight premium.

  2. Sirius XM considers itself a direct response media platform. This means that the product is the buying audience aka listeners.

  3. Comparatively, you will see similar price ranges if you are shopping around with the Fox News Audience reach.

Contact Howard Stern Advertisers

Our aim is to provide great service. The RadioActive Media team will guide you through every step of a campaign; from small podcasts to large-scale national campaigns! There are no secrets–our strategy is to get you air time and awareness in front of a large audience of listeners and launch your business.

If you or anyone you know is considering whether or not to advertise with Sirius XM on the Howard Stern Show, get in touch and we will get back to you within a few business days.

What Our Client's Say

"RadioActive has been fantastic for Iron Planet. I love working with them. They do a great job in negotiating deals… getting us the presence we want, getting the ROI we are looking for as we reach a national audience on Sirius, terrestrial radio, and everything. It has been a great experience. I recommend them highly!"
CMOIron Planet
"Our company Drop Stop has been working with RadioActive Media for over 3 years now. They are responsible for purchasing media for some of the biggest talents on the air from Adam Carolla to Howard Stern. They are extremely hard workers, very punctual and help support our campaign on many levels. From setting up introductory calls with the talent, to working on creatives, to whatever else we need done."
Co-FounderDrop Stop LLC
"There are a lot of radio agencies out there. But I have chosen to work and continue to work with RadioActive Media over the years because of their integrity. I have referred them to many other businesses seeking to do radio, because I know RadioActive Media will do a good job for them in getting them a good ROI."
Former VP of MarketingFreshBooks
“Our company TigerLady has been working with RadioActive Media for over 3 years, and we’re very pleased with how these guys have helped us navigate the world of radio. Not only have Steve & Jeff helped us identify opportunities that fit well within our budgetary needs, they’ve also helped us better understand and reach our target market. Since working with RadioActive, we’ve seen an increase in awareness and sales and have had the opportunity to test a variety of new messaging strategies in order to hone our marketing. Steve and Jeff know their stuff when it comes to planning a media calendar and have been very open to collaborating on copywriting and overall strategy. Thanks guys!”
CMOTigerLady
"Jeff and Steve are amazing. The level of professionalism was beyond my expectations. They were both always checking up in order to better the campaign. Truly a pleasure to work with!”
Marketing ManagerSafe Drive Systems

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