Radio’s Data Initiatives Lauded By Agencies

Recently, marketing has been harder than ever and as marketers expect more results out of their ad agencies. Despite the challenges, radio is saying current and progressive by using new technology for data and buying systems, attribution analytics and research which proves ROI (return on investment). Radio’s new improvement in data analytics have made it a hot seat in advertising … Read More

The Power of Radio Agencies

     Recently, RadioActive Media, a radio advertising and marketing agency, worked with a Toronto based company, Jiffy, in order to revolutionize their campaign for the better. Jiffy is an app that works to promote the vision that “Home maintenance should be quick, easy and booked with a few taps” by helping clients book reputable tradespeople to help with home … Read More

3 Reasons Why Radio Advertising Works for Small Business Software

Recently we here at RadioActive Media have noticed a trend: more and more software companies that target small and medium-sized businesses are turning to radio to get the word out about their products. A couple of our own clients specializing in small business software have done exactly this, driving a lot of new traffic to their sites and building terrific … Read More