Steve Pollak

Steve graduated with a B.A. in Radio, Television, and Film from California State University at Long Beach, at that time, working in radio was the furthest thing from his mind. He worked in the film and television, starting with Unsolved Mysteries and then later was part of the Creative Development Team, at The Disney Channel. In the Print field, he honed his writing skills with his weekly “Street Talk” column for the Orange County Register for a period of 8 years.

In the mid 90’s, Steve joined the sales team at KABC/KLOS/KMPC – ABC Radio in Los Angeles, working with such legendary radio icons, as Ray Briem, Dr. David Viscott, talk show host Michael Jackson, Vin Scully, and Tom Leykis. Later, Steve joined the marketing team at KLAC & KZLA where he worked along side legendary Laker broadcaster, Chick Hearn.

For almost 8 years he developed many “one of a kind” marketing programs for CBS Radio Los Angeles at KFWB, KNX, KTWV, and KLSX-FM Talk. Steve developed the concept of hybrid programming with Original Sponsored Programs for the retail chain, “A Touch of Romance”, and “Expedia”. It was at CBS, that Steve created many national promotions for his clients with The Howard Stern Show, which included bringing the show to Los Angeles and Las Vegas.

Steve’s clients encouraged him, to launch his own agency. In 2001, he fulfilled his dream and started an agency which he ran successfully for 7 years. In 2008 he co-created RadioActive Media, which now focuses on DR radio and the best in customer service.

In his spare time, Steve enjoys traveling, cooking, eating, theater and magic. Presently he lives near the beach in Southern, California.